GATE # 9: On-Line and Off-Line Education and Training

The objective of our GATE # 9 is to bring the power of Internet and Classroom based learning technologies and methods to the travel sector. To build a global distribution system, we need to understand what it takes to deliver our information cost effectively. Using schools, colleges and universities specializing in the business of travel is a great place to start. Trade associations are another example of 'education and market segmentation conversion'. Once, formal education ended when you left school. Today, ongoing education has become the life blood of many associations and continuing education institutions, who have learned the lessons of change well. On line and classroom based education assure that we are ready for the future well before it arrives.

In a global community, which we reach through the Internet, members of corporations and other organizations should be aware of what is available to them to help compete effectively. Learning is a life long experience and this can be especially relevant in the dynamic Internet world. We are all responsible in one way or another for the future of our industry and to attract great people to join the travel sector as a career. One way or the other, we need Teachers who can lead us to the new methodologies, technologies, experiences in order to keep pace with global change and technological advances.